First conference

The various people and institutions involved, will be invited to the conference to present and discuss their ideas, needs, requirements and demands. Participants will be representatives of the interviewed institutions as well as lecturers from ESAV and ZHdK. All students taking part in the workshop in Zurich will also join and present their developed results. The aim of the conference is to develop ideas and concepts as concrete inputs for initiatives and projects in Morocco and later in other African countries. 


Conference creative industry

ESAV Marrakech November 15 to 17, 2018
Thursday, November 15
Welcome Vincent Melilli
Director ESAV

Part one: Input

About creative industry: data, facts and definitions
Design ethnography (life streaming from Switzerland) 
The impact of new communication technologies on contemporary creative activity in Morocco
Presentation of five student projects from the Zurich workshop 
Chayma Ej-jakhch, Andrea Wolf-Simone and Sebastian Huber
The impact of new communication technologies on contemporary creative activity in Morocco
Alexandra Rüegg and Ayoub Lahnoud
Post Aslak 
Romina Häner and Oualid Ayoub
Haba Studios 
Rebecca Zesiger and Abdelmonime Ennokra
Circle of Knowledge 
Christoph Ibrahim and Marwa Eddari
programs for children that educate them about art or creative 
Various views on creative industry
Innovation processes in emerging economies: the case of the Mahjouba initiative in Morocco
The experiences of l’UZINE Casablanca 
The experiences of Fondation Alliance 
Carpet production in the Antiatlas and the principles
of Zen-Art 
Opening of the exhibition «Agitateurs créatifs, les étudiants de l’ESAV s’installent à Dar Bellarj»
With a cocktail offered by the Swiss Ambassador in Morocco, H.E. Massimo Baggi
Friday, November 16 
Program overview and group formation
Working in groups on defined topics
Saturday, November 17 
And visit of the Musée d’Art Contemporain Africain Al Maaden (MACAAL)
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