Meriem Berrada designs and implements the various artistic projects of the Alliances Foundation. After working in an auction house as contemporary art director at the Moroccan Compagnie des Œuvres et Objets d'Art, she joined the Alliances Foundation when it was repositioned in 2012. In 2013, she created La Chambre Claire., a support program for emerging African photography and in 2014 the Passerelles program, a cross-patronage approach that combines the cultural and social centers of the Alliances Foundation through awareness-raising workshops on contemporary creation in peripheral urban areas. In 2016, she manages the development of the Al Maaden Museum of Contemporary African Art (MACAAL) in Marrakech. In 2017, Meriem led the fundraising of the association Limiditi- Temporary Art Projects bringing together three generations of Moroccan artists alongside the artist Younes Baba-Ali to ensure the sustainability of an artist residency. In the same year, Meriem joined the Roberto Cimetta Fund's evaluation committee as a visual arts expert.